JU Ran  2020年12月，AR交互海报设计，鞠然创作

导师：莫奔，阿尔瓦罗·卡西内利，克里斯蒂安·桑德罗

Supervisor: Maurice Benayoun, Alvaro Cassinelli, Christian Sandro  

创作说明：

我对抽象概念和形式的可能性感到好奇。例如，对于现代技术和中国元素之间的矛盾，是否有一个平衡的标准？我们应该强调技术元素以增加沉浸感？或者我们应该强调中国传统思想的艺术性，使视觉更有张力？我个人认为，研究中国传统思想如何产生新的、创造性的想法是一个非常有趣的起点。

我的方向是将AR技术和视觉传达设计进行整合，用这种技术来设计一个项目甚至是一种生活方式。设计可以使AR具有实用价值和商业潜力，可以实现教育和文化传承。

Artist's statement： 

AR Poster VOV - Chinese Elements, as the instance of visual experience which combine the integration of Chinese traditional elements with interactive technology. 

I am curious about the possibility of abstract concepts and forms. For example, is there a balanced standard for the contradiction between modern technology and Chinese elements? Should we emphasis the technological elements to increase the immersion feeling? Or should we emphasis the artistry of Chinese traditional thoughts to make vision more tension? Personally, I think the research of how traditional Chinese thoughts might generate new and creative ideas is a very interesting starting point.

The direction I want to go is the integration of AR technology and visual communication design. Use this technology to design a project or even a lifestyle from the best perspective and make it successful by using a leading and future approach. Design can make AR have practical value and commercial potential, and can realize education and cultural heritage.

Figure 2 Augmented reality poster design "Chinese Elements - VOV"

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